Product developers in digital media and broadcast face unique technology hurdles due to fast-changing technologies and shifting consumer demands. To stay ahead, they must adopt innovative solutions that address these evolving needs. The difficulty lies in identifying and implementing the right technologies to tackle these challenges effectively. Partnering with an experienced and trusted software development provider helps developers navigate these complexities, giving them a significant competitive edge by overcoming technological hurdles quickly and efficiently. This collaboration allows them to focus on innovation without getting bogged down by technical obstacles.
This article covers five technology hurdles developers face today, what is needed to overcome them, and how the experts at Xperity can help developers produce the best solution to address each hurdle efficiently.
1. Cross-Platform Integration
Hurdle
In digital media and broadcast, content is consumed across a variety of devices—from traditional TV to streaming platforms on mobile phones and smart devices. The challenge lies in delivering high-quality video and audio consistently, without compromising user experience, regardless of the device or network conditions. To accomplish this, migrating legacy apps to the cloud is an important step for developers to deliver optimized content quickly no matter the device used.
Solution
Xperity has a highly experienced team of cloud architects and migration experts to help developers move applications to the cloud, providing them faster and more efficient development. These experts also provide software development solutions that ensure content maintains optimal quality across different devices and operating systems. Whether integrating streaming platforms across Android, iOS, or web browsers, the experts at Xperity tailor solutions to handle varying bandwidth conditions, codecs, and resolutions without degradation in performance.
2. Data Management and Analytics
Hurdle
Another significant challenge is the enormous amount of data generated from live broadcasts, streaming platforms, user behavior, and more. This data, if properly managed, can provide crucial insights. Developers must implement robust data management and analytics tools to make sense of this data and derive actionable insights into viewer preferences, content popularity, and audience engagement, creating better content and distribution strategies.
Solution
The team at Xperity is at the forefront of AI-driven data solutions, helping developers efficiently manage large volumes of data, allowing for better content personalization and distribution strategies. By integrating the latest advanced tools, Xperity’s experts tailor solutions to developers’ specific requirements, providing a more comprehensive approach aligned with their needs.
3. Emerging Technologies: AI, ML, and AR/VR
Hurdle
Technological advancements are evolving so rapidly that it’s difficult for developers to keep up with emerging trends and technologies. For instance, let’s look at Unity and Unreal Engine which are leading RT3D engines for AI, AR, and VR development. Unity excels in cross-platform compatibility and user-friendly interfaces, while Unreal Engine offers high-quality graphics and robust AI frameworks. Both provide extensive tools and resources, enabling developers to create immersive and intelligent experiences across various devices. Developers must be proactive in investigating and implementing technological advancements like these to keep their software products at the forefront in the industry.
Solution
Xperity provides specialists with skill sets in advanced technologies, such as Unity and Unreal Engine, to help developers improve their software efficiently at a faster pace. When it comes to integrating immersive technologies like AR/VR into broadcast environments, Xperity has the resources and skill sets to help developers move their projects over the finish line.
4. Data Security and Piracy
Hurdle
Broadcast media companies handle large amounts of sensitive user data—especially through digital platforms like on-demand streaming, subscriptions, and advertising. According to a report from Cybersecurity Ventures, cybercrime is predicted to cost the world $10.5 trillion annually by 2025, and the media industry is a prime target. With the increasing threat of cyberattacks, piracy, and data breaches, developers must prioritize security measures to protect sensitive information and build trust with their audience.
Solution
The team at Xperity takes security very seriously. They help developers address security concerns by implementing robust cybersecurity measures throughout the development process. From content encryption to secure streaming and user authentication, they ensure platforms are protected from unauthorized access and piracy. Xperity’s solutions also comply with global privacy regulations, such as GDPR and CCPA, building trust with audiences by securing sensitive user data.
5. Real-Time Content Delivery Demands
Hurdle
Product developers in the media sector are increasingly challenged by the need to deliver high-quality content in real-time. The fast-paced digital landscape demands that these businesses not only produce content quickly but also ensure that it meets audience expectations. This pressure often results in inefficient workflows and a struggle to manage large volumes of data, making it difficult for products to stay competitive and responsive to market trends.
Solution
The experts at Xperity can provide the essential support needed to navigate these challenges effectively. By implementing tailored solutions produced by the Xperity team, such as cloud computing, content management systems, and automation tools, developers can streamline workflows and enhance efficiency in content delivery. Furthermore, Xperity offers ongoing support and integration services that allow products to adapt to evolving industry demands. By leveraging these technological solutions, developers can respond swiftly to audience needs and capitalize on emerging opportunities, ultimately driving growth in a dynamic environment.
Conclusion: Overcome Hurdles and Drive Innovation with Xperity
Developers in the broadcast media sector face a complex and dynamic landscape of technological hurdles. They must embrace innovation, adapt to technological changes, and collaborate with cross-functional teams to overcome these hurdles and drive the future of broadcast media forward.
By partnering with Xperity, developers can leverage Xperity’s industry expertise to easily and quickly overcome the technological hurdles they face. Whether it’s managing vast amounts of data, integrating across platforms, or ensuring robust security, Xperity has a seasoned team to help developers in the digital media and broadcast industry deliver exceptional results.
Contact Xperity today and let’s build something great together.
