Hospitality: Big Data Aggregated for Business Intelligence

We now scale faster...

"Consolidating our vast amount of disparate data in the cloud means we can scale faster and deliver higher quality solutions for our clients to create rich, interactive reports with visual analytics."

Vice President, Data Science and Analytics

Cendyn

Client Need

To create a universal reporting tool for their hospitality apps, capable of providing real-time business KPIs and delivering measurable results to their B2B customer base. To aggregate large amount of data from disparate systems and create a centralized platform that could efficiently accommodate various operating environments.

Product Challenge

Creating a reporting tool that can seamlessly integrate data from multiple sources with different structures and formats. Handling large volume of data with an assurance to accommodate growing data requirements, meeting high levels of operational performance and responsiveness. With customized features to meet diverse customer requirements, ensuring to create a user-friendly and intuitive user-interface.

The Xperity Solution

Xperity implemented a centralized Business Intelligence (BI) platform to migrate, process, and stage data from various systems. Client app data was locally consolidated to create a unified and coherent dataset that was further migrated to the BI platform for ETL (Extract, Transform, Load) and then stored in an OLAP (Online Analytical Processing) structure for reporting purposes.

How We Did It

Xperity successfully tackled the challenges faced by Cendyn by implementing a well-defined process and leveraging advanced technologies like:

ETL Method

The Export-Transform-Load algorithm was custom designed to consolidate and transform data into a unified data lake.

BI Tools

The Business Intelligence solution incorporates Microsoft Power BI and Cognos tools to offer on-demand analysis, exploration, and querying of data.

Reporting Interface

Intuitive interface to create interactive immersive dashboards and reports that provide actionable insights and drive business results.

Results

Xperity successfully tackled the challenges faced by Cendyn by implementing a well-defined process and leveraging advanced technologies including:

Designed a user-friendly BI Dashboard delivering meaningful reports.
Replaced Cognos with Power BI and developed additional custom dashboards.
Implemented a centralized platform to streamline and automate workflows.
Consolidated various data sources, ensuring data consistency and accuracy.
Delivered rich, interactive reports for their B2B customer base.
Provided scalability to handle large volumes of data while accommodating growing needs.
Empowered client to harness the power of data and gain valuable insights.

About the Client

With a legacy of more than 26 years, it serves as a catalyst for digital transformation, serving over 30,000 Premier hotels across 143 countries. The company manages a vast database of over 200 million profiles and facilitates annual bookings worth $750 million. With their comprehensive suite of solutions, including CRM and Marketing SaaS solutions, Cendyn empowers hotels and resorts to enhance guest experiences, increase revenue, and drive operational efficiency while expanding its global presence.

Xperity has been a primary technology partner with Cendyn providing testing and development services for multiple products over seven years.

Case Study